Category Archives for "Conversion"
Webinars For Closers (Get More Qualified Leads)
If you sell via the phone and want to set your sales team up with more qualified leads you should design webinars for closers. The webinar you create should follow a specific structure to filter the right leads through your client journey to get on the phone with your sales team. Follow this webinar structure […]
Continue reading4 Ways To Use Video In Your Sales Funnel
In this video, I’ll share 4 ways to use video in your sales funnel. There is tremendous power in using video marketing to engage with your audience and build rapport. So, when you’re building your next marketing funnel, you can try using one (or all) of these 4 types of video. After working with […]
Continue reading7 Tricks To Make Your Lead Magnets More Effective
Creating great content isn’t enough anymore. The traffic you generate to your site through your content marketing and even paid traffic is there for a reason. To generate sales. The problem is that for most content, you won’t be generating immediate sales for your products just from having people there. That’s why the most successful […]
Continue readingYour Follow-Up Probably Sucks: The Nature of Nurture
I’m gonna cut to the chase. Your follow-up probably sucks. While it may be tough to swallow, many of you deep down know this to be true but, that’s ok because we’re going to do something about it. My good friend Gregory Jenkins of Monkeypod Marketing is one of the best Infusionsoft educators I know. […]
Continue readingAre you Making This Mistake With Your Lead Magnets?
You’ve been taught to use lead magnets to grow your email list but, you may be making a big mistake with your lead magnets. In order to build your email list you need to capture the email addresses of your website visitors. Right? Of course. Here’s the problem though. Many marketing sites will tell you that there […]
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