So, a few weeks ago I was at the Traffic and Conversion Summit hosted by Digital Marketer and when I returned, I recorded a quick Facebook Live sharing my largest takeaways after attending the event… and all of these takeaways are after attending only ONE session.
In the Facebook live above, I covered the following 7 topics and covered the notes below as it relates to each topic.
1 – Don’t Rest On Your Laurels… If You Want To Scale Your Online Business You Have To Innovate
What might innovation look like for you and your business? It’s time we explore things like:
- Tapping into new technologies that are emerging like messaging
- Exploring new ways to engage and advance prospects through our funnel
- Make sure business model is actually scalable because following the same ‘ol n online biz model only goes so far. I’m talking the model of the tripwire, low-level offer, membership site, course, group coaching program, and mastermind.
- Evolving our product suite to include new products/training that are different than what’s out there. We don’t need another course on creating courses
2 – If You Only Make Money From Launches / Affiliates You Better Be Moving Towards A More Predictable Revenue Stream
- If you only launch once or a few times per, year each time you launch it’s potentially a different market…
- It’s actually a disservice to your clients if you launch to “infrequently” and you are essentially putting people in the queue to buy “down the the road” because, in the meantime, they’ll just go somewhere else.
3 – The Smart Ones Are Interested In “The Long Game”
- There are a lot of people getting to low six figures but will never look to expand into colder traffic and new audiences.
- Then they ask us, “What happens after my webinar funnel is working and want to go to colder audiences?”
- Expanding your reach into newer audiences that don’t know you isn’t as effective if you don’t know who you’re talking to. That’s why we break the three different lead types in our No Leads Left Behind Framework.
- They ask questions like “how is the education space changing”?
4 – We’re going to see a lot more acquisition within our space
- There are many biz owners that won’t be able to sustain on their own and they’ll get burnt out and join forces with another entrepreneur or go back to getting a job.
- We’ll see more teams/partnerships formed.
5 – Even when you’re “successful”, Don’t live outside your means
- If you have massive growth in your online businesses – be sure to save/invest that money.
- Don’t keep adjusting your lifestyle to fit this new money…it may not last long,
- See point #5
6 – Diversify Your Revenue Streams, But Do It In A Scalable Way
- More and more I’m thinking about how can I get into software or e-commerce with physical products.I’m interested in working with companies that I can advise and bring my systems and marketing experience to but don’t have to be the one running the business. That way I can create massive value and have skin in the game.
- This adds an upside if the software company achieves scale/has an exit.
- Also, when done correctly, SaaS companies and e-comm companies can achieve levels of scale that online influencers could only dream of.
7 – The bar is too low = a lot of people making good money but still don’t actually have a real business or a scalable model…
- There will be a shake out…the acquisitions etc and this is a result of a lack of systems, process, and having a real business model etc.
- It’s become fairly easy for people to make low 6 figures with little to no team than ever before…that makes it harder for people doing the exact same thing to get to $5+ million. Simply, it’s supply and demand.
- Only a few people are in the 3-6 million range…a smaller few are between 6-10 million and an even smaller few are in the 10+ million ONLY selling education.
Were you at the event? What were your takeaways? I’d love to know, so comment below and let’s discuss.